Route ’27 Strategy
Route ’27 Strategy
From our origins as a Danish road freight forwarder to becoming a globally integrated provider of end-to-end logistics solutions, as our scale and diversification increase, so does the complexity. Route ’27 is designed to address this challenge and to build on our strong track record of both organic and inorganic expansion.
Since inception, NTG has grown through a combination of organic development and acquisitions of companies that share our values. Our decentralised ownership model empowers local management teams and rewards performance, while lean Group functions provide the corporate and digital infrastructure needed to succeed.
This balance of local empowerment and central support has guided our transformation into a global logistics provider. Today, we have a strong foundation for sustainable, long-term value creation and also the potential to accelerate our momentum. Route ’27 is built around four strategic pillars – leverage and scale our global network benefits, enable data-driven performance, investing in our people, and maintain M&A as a growth catalyst. These pillars work together as a connected framework, guiding our priorities and resource allocation to deliver sustainable growth and long-term value.
As a decentralised network, NTG must continue evolving to support entities of different sizes and maturity levels. The Group’s role is to provide a strong platform that enhances operational and commercial integration across our network, while keeping local ownership and accountability. The Group will support with standardised best-practice processes to reduce complexity and enhance financial resilience. By creating the right structure and fostering closer commercial collaboration, we aim to unlock cross-selling opportunities and increase intercompany trade, fully leveraging the strength of our network. As market presence growths organically or through M&A, we will be able to add to this network and drive further network synergies and maximising earnings per shipment.
Data is a key enabler of operational and commercial excellence. Increased transparency strengthens decision making, drives productivity gains and supports a structured performance management framework that enables continuous improvement across the network.
Our ambition is to shape how data is captured and structured, and how our systems are architected, ensuring the organisation can scale effectively and adopt emerging technologies as they mature.
Artificial intelligence (AI) is one such technology, and with initial use cases already underway, we are laying the foundations for smarter, faster and more consistent outcomes across the organisation.
NTG’s runs a decentral business model without any assets, making our reliance on our over 3,000 employees significant. People are our greatest asset, and it is crucial to invest in this asset, to continue our growth and give customers the best service. We are increasing our focus on talent development to offer clear career paths and build a strong pipeline for future leadership. By investing in our people, we aim to strengthen engagement, retain top talent, and ensure we have the capabilities needed as we expand our geographical footprint.
We will continue to pursue targeted M&A, applying our proven playbook and strong value proposition to accelerate growth and expand NTG’s service offering. By adding scale and capabilities, we aim to strengthen both divisions and capture operational and commercial synergies. This approach will enhance our overall market position and create long-term value for all stakeholders.
Group CEO statement
Route ’27 is designed to secure the next phase of NTG’s journey. Growth brings complexity, and to keep growing, we must simplify and ensure transparency across our network. The balance of local empowerment and central support has guided our transformation into a global logistics provider, and it remains at the heart of our strategy. Our decentralised model is here to stay, and we will continue to invest in our people – the foundation of our success – to ensure we deliver value for customers and shareholders alike.
- Mathias Vinstrup, Group CEO
